At least, that's my take. I want to read stories about extraordinary people, or stories about animals or aliens or things I didn't know existed.
Even the things you might think are about everyday people really aren't. Does any television show resemble real life in any way? Hardly. "Reality TV" isn't. To say someone's life is like a soap opera (or a telenovela) is to say he has way too much drama, or misfortune, or something going on in his life -- far beyond average.