After I posted about McLuhan, Alice mentioned I might try reading Baudrillard as well. Then Baudrillard's name came up in an article next to McLuhan's. So I thought: Twice in one week means I need to find out more.
I googled Baudrillard and found a page with some of his work online. An excerpt from a book called Simulcra and Simulation? Again, I thought, I know that title. That's the book that Neo has in The Matrix, where he stores his illegal warez. It's the scene where Neo follows the "White Rabbit."
So I follow the rabbit myself, and look up the book. On the first page Baudrillard mentions one of my favorite authors, Borges.
So the upshot of all this is that I guess I need to mark Baudrillard "for further investigation."